A seamless Partnership of Dentists & Device-Manufacturer to provide truly Personalised Care
Orthodontics has changed significantly over the past 20 years. Traditionally, an orthodontist uses off-the-shelf brackets and wires and customises the devices on each visit. With digital treatment planning and personalised devices, this has changed to orthodontists orchestrating the plan and working closer with the device manufacturer who designs and fabricates the devices.
However, device manufacturers tend to serve a large number of orthodontists around the world and there are always limits to how responsive the device manufacturer can be. It often requires lengthy periods of waiting for new devices to be designed, fabricated, and yet, having hefty price tags. Device cost itself is often higher than full treatment fees at straitUp.
Innovation in Orthodontic Care
This is where we have innovated at straitUp. The founders of straitUp have been in the orthodontics field for about 20 years and understood the limitations of past approaches of delivering quality care and created the straitUp way. We knew that orthodontists and device manufacturers were not integrated seamlessly enough to provide the best care with personalised devices.
Why the straitUp way may be Better for You!
We have created and orchestrate a seamless partnership between dentists who carry out the clinical work, orthodontists who plan the treatment and a laboratory that designs and fabricates personalised devices to provide you with effective and affordable care that has not been achieved before. It is no longer a single dentist who is taking care of your treatment. It is now a team.
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Experts in their areas
We have optimised every aspect of care delivery with select experts who are proficient in what they do from taking impressions/X-Rays to treatment planning to bonding and monitoring your treatment throughout your care. This team-based approach allows each dental professional to focus and carry out their task proficiently. For example, it is challenging for a dentist to think, plan and execute a treatment plan within the limited time they have with you. With the straitup way, the thinking and planning is already done by the treatment planners and when you are at the clinic, the dentist can focus on executing the plan.
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Affordability
The fees that you pay normally includes the service fees and device fees. As we fabricate the devices at straitUp, you get the devices directly from the source. We therefore can provide unprecedented levels of affordability.
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Responsiveness
As a local manufacturer, with our seamless integration with dental professionals and proprietary technology we have developed, we can respond to your needs in an unprecedented manner.